Free calculator for home service owners
Find out what an hour on the job actually costs you.
He charged $65 an hour. His real cost was $88. Twelve years of jobs that quietly lost money, and he never saw it. Run your own numbers in about ten minutes with the free True Hourly Rate Calculator.
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Most owners price off a number they have never checked.
Most owners I talk to set their price off what the last guy charged, or what feels about right, or what they charged three years ago plus a little. I get it, that is how almost everybody starts. It holds up fine until the season tightens and you find out a chunk of your work was only ever paying for itself.
The calculator walks you through six steps and hands you one number at the end. Your True Hourly Rate. That is what it costs to put a crew on the road for an hour, with your profit already built in. Once you have it, you can look at a job before you bid it and know whether it makes you money. Make sense?
- Total annual business expenses
- Total available work hours, billable staff only
- Adjust for realistic billable hours, because nobody bills 100% of the day
- Your hourly break even
- Your target profit margin
- Your True Hourly Rate
You need last year's expense total and a rough headcount. Round numbers are fine for the first pass.
Six boxes filled in, and you finally know your real number.
Your real cost per hour
Labor burden, fuel, equipment, insurance, and overhead all land in one number instead of sitting in six places you never look at.
A number you can bid against
Before the estimate goes out you will know whether that job clears your cost or quietly eats into it.
The services losing you money
Most owners find at least one they have been running at a loss for years. Better to catch it in a spreadsheet than at the end of another season.
Your margin, on purpose
You set the profit you want and the sheet prices it in, so margin stops being whatever happens to be left over.
A raise without new customers
Repricing the work you already do is the fastest profit move most owners have sitting in front of them.
Yours to keep and rerun
Make your own copy, fill it in, and run it again every January when your costs move.
Almost nobody likes their number the first time. That is the point of running it.
Adam wasn't struggling, he was busy. Crews out, jobs done, revenue looked fine. When we ran his numbers we found he was losing money on more than half his maintenance contracts. He didn't need more jobs, he needed to know which jobs were worth having.
Profit up in 90 days, zero new customersMatt was losing money every month. Same market, same team, same trucks. We found which jobs actually made money and he stopped saying yes to the rest.
Stacking profit eight months laterKyle was pulling 8x return on his Local Service Ads and almost quit coaching because the money still wasn't showing up. The ads were fine. His pricing had been off the whole time, and one number showed it.
Found the real problem in one sittingTim started with the same number you are about to run. He repriced the work, held the margin, and put the difference against what he owed.
$65,000 of debt paid off in 12 months
Who put this together
Derrik Schweppe has run over 10,000 one on one coaching calls with home service business owners. This is the first thing he runs with a new client, before touching pricing, hiring, or marketing, because everything else depends on knowing this number. It is the same calculator his paying clients use.
Nothing. Here is exactly what you get.
First name and email so we know where to send it.
- The True Hourly Rate Calculator as a Google Sheet you copy and keep
- The six step walkthrough, from annual expenses down to your rate
- A realistic billable hours adjustment so the number holds up in the field
- Your target profit margin built into the price, not left to chance
- About ten minutes of work, and you can rerun it every year
No credit card, no trial, no call required.
People ask why it is free. Derrik gives this away because owners who know their number make better decisions, and the ones who want help applying it tend to come find him. You can take the sheet, run it, and never speak to anybody. That works fine.
The stuff owners ask before they hand over an email.
Is this actually free?
How long does it take?
I'm not a numbers guy. Can I still run it?
What happens after I put my email in?
Does this work for my trade?
Do I have to get on a call?
You have been pricing off a number you have never checked.
Ten minutes and you will know the real one. Put your name and email in and the calculator comes straight over.
Send me the calculator
Free, yours to keep, and you can run it again every year.
Free. No credit card. The calculator lands in your inbox in a couple of minutes.
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